If posting on Instagram and TikTok were working, you wouldn't be reading this. The good news: social media is one discovery channel, not the only one — and the alternatives compound instead of resetting every day.
Practical checklist: your page title should be your creator name (that's the query fans use), the page must be indexable (no login wall, no age gate on the hub itself), and the page copy should say plainly what you make and for whom — in the professional register, since the hub is your storefront window, not the product.